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Results categorised as Advertising
11 Apr 2018
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The Media Leader Staff
Facebook CEO Mark Zuckerberg has answered questions from US Senators this week about data privacy practices in the wake of the Cambridge Analytica scandal. Here, experts share their views on what this means for adland.
11 Apr 2018
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The Media Leader Staff
Based in its London office, Manning will focus on international expansion for the Ascential company, and joins after a decade working for Ebiquity, where he was chief strategy officer.
10 Apr 2018
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Tracey Follows
The obsession with the academic's 'brand purpose' mantra has led agencies and marketers astray.
10 Apr 2018
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The Media Leader Staff
In her new role, Stevens will work across Zenith's portfolio of global clients and will be responsible for defining Zenith's overall direction in commerce services.
10 Apr 2018
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Chris Andrews
Despite its best intentions, ISBA’s focus on viewability may actually deepen the adtech swamp, writes Bountiful Cow's Chris Andrews.
09 Apr 2018
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The Media Leader Staff
In the wake of the Cambridge Analytica and Russian election scandals - and just before its CEO is to testify before Congress - Facebook has announced plans to crack down on unauthorised political or 'issue ads'.
09 Apr 2018
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Dominic Mills
Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.
09 Apr 2018
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Bob Wootton
Bob Wootton has spoken with major advertisers about their concerns for the future. Everyone should be worried.
06 Apr 2018
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Celine Saturnino
Losing third party data will shine the spotlight on Facebook’s own data, writes Total Media's Celine Saturnino. Expect cobwebs.
06 Apr 2018
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David Pidgeon
In a statement issued on Friday (6 April) GroupM said Gotlieb would be transitioning to a senior advisory role with WPP and will remain active in the industry.
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