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Results categorised as Advertising
15 May 2018
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Tracey Follows
After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
14 May 2018
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Ashley MacKenzie
GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.
14 May 2018
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Michaela Jefferson
Each agency brand - including Starcom, Zenith and Digitas - will occupy a separate floor, totaling 212,000 square feet.
14 May 2018
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David Pidgeon
The issue on sale from 29 May will be the final edition of the weekly magazine, which Time Inc. said could not compete in an era where fashion news can be sourced online and through social media.
14 May 2018
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John Reynolds
GQ's Dylan Jones, The Radio Times' Mark Frith and The New European's Matt Kelly join host John Reynolds in this publishing special.
14 May 2018
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Michaela Jefferson
Sources close to the search process have named Tim Armstrong a strong contender for the position, having run AOL from 2009 until its $4.4bn sale to Verizon in 2015.
11 May 2018
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John Lowery
Inconsistent PR statements translate into troubling reputations, writes John Lowery.
11 May 2018
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Dominic Mills
Attention and emotion are the forces that drive memory encoding into the brain - exploiting it could help turn the fortunes of publishers around, writes Dominic Mills. Plus: ignoring GDPR.
11 May 2018
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David Pidgeon
Many magazines these days are merely springboards to the real money - and readers are targets to be turned into consumers.
11 May 2018
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Michaela Jefferson
Leading regional publisher Archant is keen to step up as the David to Facebook’s Goliath with a return to community centred content.
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