SEARCH
Results categorised as Advertising
23 May 2018
|
David Pidgeon
Accenture, the consultancy that had already moved its tanks on to the lawn of the advertising holding companies, has now announced it wants more of their business by boosting its programmatic ad buying capabilities.
23 May 2018
|
The Media Leader Staff
The award is asking ad creatives to create campaigns which challenge fixed stereotypes, objectification and sexualisation of women.
23 May 2018
|
The Media Leader Staff
The findings highlight consumer appetite to take greater control of personal data ahead of Friday's deadline (25 May).
23 May 2018
|
The Media Leader Staff
Four ex-Karmarama bosses have set up Wax/On with the aim of "reinventing" the original partnership between media and creative agencies.
23 May 2018
|
The Media Leader Staff
WMG's research also reveals that there has been a significant increase in attention measures year-on-year.
23 May 2018
|
Raymond Snoddy
Enough with ineffective committees - perhaps only a forensic inquiry led by an intellectually tough individual is going to find a solution to the problem of Facebook, writes Raymond Snoddy.
23 May 2018
|
Katy Eckersley
Sponsor content Rezonence's Katy Eckersley looks at the fascinating insights that could help others on their own data journeys.
23 May 2018
|
Mike Florence
Magazines are hugely undervalued by marketers and agency leaders - despite the fact they fully engage their audience’s attention and inspire an unparalleled degree of trust. How do we change this, asks PHD Media's Mike Florence.
22 May 2018
|
David Pidgeon
The business is worth an estimated £300m and the move will add to the existing pressure WPP has faced since the surprise exit of CEO Martin Sorrell earlier this year.
22 May 2018
|
Stephen Broderick
If CMOs had asserted their right to know where every cent of their budgets was invested across the supply chain, today we would have a very different media landscape, writes Stephen Broderick.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer