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Results categorised as Advertising
28 Jun 2018
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Michaela Jefferson
Speaking at Mediatel's Big Day of Data, Diageo reveals how it is investing its marketing budgets into consumer experiences both online and offline.
28 Jun 2018
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David Pidgeon
Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?
28 Jun 2018
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The Media Leader Staff
Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.
28 Jun 2018
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David Pidgeon
Speaking at Mediatel's Big Day of Data, Richard Shotton discusses some of the ideas in his book The Choice Factory: 25 Behavioural Biases That Influence What We Buy.
27 Jun 2018
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Raymond Snoddy
Bosses from the likes of ITV and the New York Times want the big tech firms held accountable for the problems they cause around the world. Governments must listen, writes Raymond Snoddy.
27 Jun 2018
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The Media Leader Staff
Dallas Wiles he will be responsible for client, agency and specialist partnerships and investments.
27 Jun 2018
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The Media Leader Staff
The acquisition will increase M&C Saatchi's presence in the influencer marketing sector, and will combine with M&C Saatchi's existing social team to become M&C Saatchi Social.
27 Jun 2018
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The Media Leader Staff
Ocean will select AELTC content and feature it every six minutes everyday across The Grid network, which reaches over 15 million people across the UK.
26 Jun 2018
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The Media Leader Staff
Oath has appointed Anna Watkins as UK MD & country commercial director, replacing Nigel Clarkson who was sacked last year.
26 Jun 2018
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Tracey Follows
Cannes Lions Judge and futurist Tracey Follows warns that the industry misunderstands what really counts as innovation.
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