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Results categorised as Advertising
13 Jun 2018
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David Pidgeon
JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.
13 Jun 2018
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The Media Leader Staff
Andy Pang, Snap’s international head of measurement, said the tool would add "another dimension" to the way brands can evaluate their impact on Snapchat.
13 Jun 2018
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Michaela Jefferson
UK forecasters are predicting a long, hot summer. Brands can therefore expect a surge in overnight online traffic as soaring temperatures drive sleepless consumers back to their screens, according to new research published today.
13 Jun 2018
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The Media Leader Staff
In his new role Long will be responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such as BMW and Nike.
11 Jun 2018
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David Pidgeon
Ex-WPP boss Sir Martin Sorrell has "strenuously" denied reports made in the press accusing him of allegedly using a company credit card to pay for a prostitute.
11 Jun 2018
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Dominic Mills
It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
11 Jun 2018
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John Lowery
John Lowery shares evidence that shows how 'Millennials' is not a meaningful marketing segment.
11 Jun 2018
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Paul Sambrook
Rapport's Paul Sambrook tells Infectious Media programmatic definitely isn’t the only buying and selling methodology fit for a digital age.
08 Jun 2018
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The Media Leader Staff
Announcing a three-year deal to stream Premier League football, Amazon has broken the hold of Sky and BT. Here, experts explain the significance of the deal.
07 Jun 2018
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David Pidgeon
Unilever's CMO Keith Weed has told agencies they have not moved fast enough to cope with the pace of change in the modern world and must find new business models to stop more advertisers taking work in-house.
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