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Results categorised as Advertising
22 Jun 2018
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Denise Turner
As much as Denise Turner loves it, media research can sometimes be rather contradictory and confusing...
20 Jun 2018
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Michaela Jefferson
The UK advertising market has kept its top spot as the fastest growing mature advertising market in the world, with UK advertising expected to exceed £20bn in 2019 according to the latest report from GroupM.
20 Jun 2018
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David Pidgeon
In a rare display of unity, News UK, the Telegraph and the Guardian are to offer joint digital ad sales as they seek to offer better scale, a cleaner supply chain and easier buying options for advertisers.
20 Jun 2018
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The Media Leader Staff
The findings show that on a 12 month rolling basis to March 2018, combined revenue increased by 5.4% to £371m.
20 Jun 2018
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Michaela Jefferson
With GDPR now in full force, Direct Line says its safety-conscious Shotgun app has turned into a great example of how data can be used openly and transparently to hold a conversation with customers.
19 Jun 2018
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Michaela Jefferson
A new study shows 87% of executives think the duopoly needs to do more to control fake news, while trust in news brands is on the rise.
19 Jun 2018
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The Media Leader Staff
Research shows that people who read 'emotionally arousing' content and then interacted with a video advert were 45% more likely to view the whole advert.
19 Jun 2018
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Andy Dobson
Almost half of UK households are forecast to own voice assistant by 2022, representing a shift to an era of 'ambient technology'. Consumer trust will need to be central to its success, writes Andy Dobson.
18 Jun 2018
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The Media Leader Staff
A new Kantar Millward Brown study shows that brands with disruptive creativity at the heart of their business can use it as an "engine to fuel advantageous consumer perceptions".
18 Jun 2018
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The Media Leader Staff
The heat is on as London’s top media and creative agencies are hopping, skipping and jumping this month in a bid to be crowned London’s fittest agency - all in support of ActionAid.
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