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Results categorised as Advertising
08 Aug 2018
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David Pidgeon
Concluding its global media review, Mars has decided to consolidate its media planning and buying entirely within WPP's investment wing, GroupM.
08 Aug 2018
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The Media Leader Staff
In his new role, Dominic Williams will be responsible for looking after client relationships and partnerships.
07 Aug 2018
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Tracey Follows
Collaborative machines are set to redefine parts of our society, writes futurist Tracey Follows - they also provide an opportunity for those who can help us navigate a new era of people-tech culture.
07 Aug 2018
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The Media Leader Staff
In her new role Laura Fenton will be responsible for driving and developing the day-to-day business and delivering best in class services for clients.
07 Aug 2018
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Richard Madigan
Too many brands are launching chatbots willy nilly, often without a clear goal or business plan, writes Richard Madigan - but new tech points to a brighter future.
07 Aug 2018
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Brian Fitzpatrick
Changing auction dynamics mean advertisers may be overpaying for media, writes Brian Fitzpatrick. Is your programmatic ad tech up for the challenge?
07 Aug 2018
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David Pidgeon
Rose will now be responsible for leading the indy's recently unified data and insight team, with a mission to embed data and analytics within the work of strategy, planning and activation.
06 Aug 2018
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Dominic Mills
The advertising industry is going to need to upgrade its weaponry if it thinks it's going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade...
06 Aug 2018
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David Pidgeon
Following DMG Media's unification of its advertising divisions, Clare Rush, chief revenue officer, is leaving the business.
06 Aug 2018
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John Reynolds
In this week's Media and Marketing Podcast, host John Reynolds sits down with Dennis Publishing CEO James Tye following last week's news that the company will be sold to private equit company Exponent.
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