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Results categorised as Advertising
14 Aug 2018
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The Media Leader Staff
In his new role, Phil Stelter will be responsible for increasing international collaboration and better integrating the media proposition.
14 Aug 2018
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Nick Manning
Customer experience can reinforce brand promises, writes Nick Manning - and here is an outstanding case study to prove it.
14 Aug 2018
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Bob Wootton
It’s a pity there are still so many border disputes within our industry at a time of such change and challenge, writes Bob Wootton. Plus: the men-children running Silicon Valley and adland's generational change...
13 Aug 2018
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Dominic Mills
The difficulty of disentangling duplication in adland's revenues figures is causing serious confusion, writes Dominic Mills. Plus: Why brands must stop asking customers to do their hard work.
13 Aug 2018
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Michaela Jefferson
In an upcoming ruling by the Advertising Standards Authority (ASA) this week, Amazon will be banned from making claims guaranteeing next-day delivery for customers who sign up to its Prime service.
10 Aug 2018
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David Pidgeon
Remaining upbeat, chief executive Robert Thomson said the last year was one of "operational and transformational success" in which News Corp focused on more global, digital and subscription-based revenue flows.
09 Aug 2018
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The Media Leader Staff
Dubreuil has been selected for the newly created position of managing director, ad and audience, EMEA.
09 Aug 2018
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The Media Leader Staff
The fifth annual awards, hosted by Mediatel, celebrate the very best in media research. To further recognise research accomplishments on a global scale, 2019 will see the addition of an international category.
09 Aug 2018
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The Media Leader Staff
The web-app, developed by creative technology agency Modern English, uses an online social messenger to allow fans to interact with a Dua Lipa chat-bot, and upload a selfie to give them a personal playlist.
09 Aug 2018
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The Media Leader Staff
WPP's digital agency Wunderman has this week acquired Gorilla Group, a US-based 'commerce experience' agency. The deal sees Gorilla become part of Wunderman's growing commerce offering, Wunderman Commerce.
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