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Results categorised as Advertising
26 Sep 2018
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Raymond Snoddy
Ray Snoddy outlines the winners and losers following Comcast's epic £30.6bn bid for Sky - and looks ahead to possible future deals.
26 Sep 2018
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The Media Leader Staff
Xandr encompasses all existing aspects of AT&T advertising and analytics businesses, including AdWorks, ATT.net and AppNexus.
25 Sep 2018
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Nick Pugh
Ignore the doom-mongers, writes Ebiquity's Dr Nick Pugh - here are five reasons why TV is in rude health.
25 Sep 2018
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Emily Coe
From dynamic digital creative to the powerful use of data, Google could accelerate the UK's out-of-home sector, writes Emily Coe.
25 Sep 2018
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David Pidgeon
Confirming that 'Project Dovetail' has successfully launched after years of development, the new measurement capabilities cover TV sets, tablets, PCs and smartphones for on demand and live streaming.
24 Sep 2018
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The Media Leader Staff
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.
24 Sep 2018
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Dominic Mills
How will Global's move into out-of-home change the structure of an industry on the point of consolidation, asks Dominic Mills. Plus: Why Forrester's study of the world of big media agencies is a joke.
24 Sep 2018
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Paul Way
Promoted: A new wave of business intelligence tools can finally provide the sought-after insights industry needs, writes Paul Way.
21 Sep 2018
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The Media Leader Staff
Amazon is predicted to overtake Oath and Microsoft in the US advertising market this year - placing it in third position behind Facebook and Google. Here, industry experts share their views on the significance of the news.
20 Sep 2018
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The Media Leader Staff
Global, the UK's largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.
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