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Results categorised as Advertising
10 Oct 2018
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The Media Leader Staff
Creative agency BBH has been named the Grand Prix winner of the 2018 IPA Effectiveness Awards for "supercharging" Audi's UK business over the past three years.
10 Oct 2018
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Michaela Jefferson
Over the first six months of 2018, adspend on video formats has once again experienced dramatic year-on-year growth - up 40% to a total of £976m according to the latest digital adspend report from the IAB UK and PwC.
09 Oct 2018
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Lucy Markham
It may put some noses out of joint, but it's time for closer collaboration, writes Bountiful Cow's Lucy Markham.
09 Oct 2018
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Sacha Berlik
It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik - but some things need to change before advertisers set themselves up for success.
09 Oct 2018
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David Pidgeon
According to the IPA and System1 report, ads that use creativity in the form of brand characters or motifs are better at eliciting an emotional response and boosting brand recognition - yet their use is in decline.
08 Oct 2018
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The Media Leader Staff
The appointments come after Trefor Thomas was hired as chief creative officer in May and Eoin O’Neill promoted to chief technology officer and global head of SEO in April.
08 Oct 2018
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Dominic Mills
Yes, this is one of those columns; a selection of stuff that has caught my eye, got me irritated and made me smile. Here we go...
05 Oct 2018
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Michaela Jefferson
Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies - and why the adspend pendulum will swing back to magazine media.
04 Oct 2018
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David Pidgeon
CEO Mark Read names Stephan Pretorius as chief technology officer, Lindsay Pattison as chief client officer, while Andrew Scott is confirmed as the permanent COO.
04 Oct 2018
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David Pidgeon
Brands need to turn social platforms from "a source of inspiration" into an "actual purchase channel" - with fewer than one in ten UK shoppers claiming social media plays a role in buying habits.
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