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Results categorised as Advertising
23 Oct 2018
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The Media Leader Staff
The station will feature a wide range of women in music, from Adele, Kylie and Beyonce, to Aretha Franklin, Whitney Houston and Dusty Springfield.
23 Oct 2018
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Bob Wootton
The first media agency to utilise blockchain 'smart contract' technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.
23 Oct 2018
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Dominic Tillson
If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media's Dominic Tillson.
23 Oct 2018
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The Media Leader Staff
We're "one giant step closer" to tackling online ad fraud today as TAG and JICWEBS announce the adoption of an anti-fraud certification programme.
22 Oct 2018
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Dominic Mills
Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.
22 Oct 2018
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Dom Whitehurst
Channel 4’s The Circle highlights the value of social media peer approval for brands, writes Wavemaker's Dom Whitehurst
17 Oct 2018
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The Media Leader Staff
The new creative team will establish a collaborative community of experts, operating in a more agile structure across the agency's capabilities.
17 Oct 2018
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David Pidgeon
Mediatel reports back from ITV's Palooza - where a new 'scaled-up' business case was made with plenty of celebrity and glitter.
17 Oct 2018
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The Media Leader Staff
Here, experts from across the industry give their thoughts on the findings of the latest IPA Bellwether report.
17 Oct 2018
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David Pidgeon
The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.
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