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Results categorised as Advertising
08 Nov 2018
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John Moulding
Speaking at Future TV Advertising Forum Manchester, ITV's business development director reveals what we can expect to see from ITV's advertising strategy in the coming months. Videonet editor-in-chief John Moulding reports.
08 Nov 2018
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The Media Leader Staff
The CEOs of all three companies will sit on a single panel on the first morning of the event, chaired by Mediatel’s editor at large, Dominic Mills.
08 Nov 2018
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David Pidgeon
With JCDecaux's majority backing, JC Conti has built the out-of-home sector the programmatic platform it needs to thrive in the digital age - can he convince rival businesses to join?
08 Nov 2018
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The Media Leader Staff
UK advertising spend has had its strongest second quarter since 2014, with adspend during Q2 2018 up 6.4% year-on-year (YoY) to £5.6bn.
07 Nov 2018
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The Media Leader Staff
The campaign involves creating and distributing reactive ad copy in print and in line with the day's news agenda across The Sun and The Times.
07 Nov 2018
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Michaela Jefferson
Whilst consumer spend grew 14% in identity categories between 2015 and 2017, advertising spend in those categories grew just 2% - despite an increase in overall ad spend of 12% in the same period.
06 Nov 2018
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Jacqui Wallis
It's time to find a new mantra if advertising wants to at least slow its slide into public distrust, writes Jacqui Wallis.
06 Nov 2018
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William Hanmer-Lloyd
Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.
05 Nov 2018
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Dominic Mills
The key figures for some social media platforms show costs are up while engagement is down - so why are advertisers choosing to ride it out, asks Dominic Mills. Plus: an estate agent’s wet dream, and annoying headlines.
05 Nov 2018
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The Media Leader Staff
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. This week: Direct Line's Marketing Director, Mark Evans.
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