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Results categorised as Advertising
23 Nov 2018
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David Pidgeon
Despite strong opposition from the ad industry's lobbying body, Mayor of London Sadiq Khan has confirmed he is to press ahead with a ban on junk food advertising on the capital's transport network.
22 Nov 2018
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Jennie Roper
How do you achieve the optimum exposure for an out-of-home campaign? An understanding of some behavioural science is a good place to start, writes Kinetic's Jennie Roper.
21 Nov 2018
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Stephen Broderick
The ways in which agencies have adapted since the ANA's 2016 probe into media rebates appear to have made some elements of trading even less transparent, writes Stephen Broderick.
21 Nov 2018
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The Media Leader Staff
Founded by Benjamin Ayres in 2016, Bagboard distributes paper bags featuring advertising to independent retailers, and are free to consumers, heavyweight and eco-friendly, negating the need for a single-use plastic bag.
21 Nov 2018
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The Media Leader Staff
The results show that 2 in 5 (41%) UK consumers think it's a US tradition that has no place in the UK, and that only 13% claim to do their Christmas shopping on Black Friday.
20 Nov 2018
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The Media Leader Staff
With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.
20 Nov 2018
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Craig Wills
There’s a very significant role classical brand thinking can play in changing the odds for start-ups, writes Craig Wills.
20 Nov 2018
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Douglas McCabe
A new Enders Analysis study has uncovered that spending on purchases related to our identity is increasing much more significantly than other household spend. Here, the report's author explains why this is so important.
19 Nov 2018
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The Media Leader Staff
Fulford joins from Mindshare where he served as managing partner, and was responsible for redefining the agency’s proposition and driving growth.
19 Nov 2018
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Julie MacManus
Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences.
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