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Results categorised as Advertising
29 Nov 2018
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The Media Leader Staff
40% of consumers expect to upgrade their homes to connected products, but experts warn that it will be an 'overwhelming' transition
28 Nov 2018
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Raymond Snoddy
In holding Facebook to account, Damian Collins' 'Grand Committee' of lawmakers was a theatrical master-stroke - as was using one of the tricks of the broadcasting trade to highlight the non-appearance of Zuckerberg.
28 Nov 2018
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The Media Leader Staff
Following the 2018 Publishers Conference, Mediatel presents the key take-outs, coupled with the remaining challenges to tackle in 2019.
28 Nov 2018
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Michaela Jefferson
After a stream of hype, the Internet of Things has had a rather quiet 2018. We caught up with specialist IoT agency SharpEnd to find out just how connected the future of marketing is going to be.
28 Nov 2018
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Michaela Jefferson
Andre Rickerby, CMO at Moonpig, explains why the online card retailer is choosing to move its budget into digital, having built its business through TV.
28 Nov 2018
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Jonathan Trimble
It’s lonely being the UK’s first and only creative agency to have 'B Corporation' status, writes And Rising's Jonathan Trimble.
27 Nov 2018
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Michaela Jefferson
The free-to-enter competition asks adland to reinvent a mainstream ad campaign for a LGBT+ audience, to highlight the debate around diversity and inclusion in marketing.
26 Nov 2018
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David Pidgeon
In another effort to simplify its group structure, WPP is to merge J. Walter Thompson - the world’s oldest advertising agency at 154 years - with digital network Wunderman.
26 Nov 2018
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Dominic Mills
There are times when the industry gives the impression it is ashamed of what it does, writes Dominic Mills - but it should lift its head and look at the bigger picture. Plus: how Artefact is embracing geekiness with pride.
26 Nov 2018
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The Media Leader Staff
Ahead of delivering a keynote address at MAD//Fest this week, we spoke with Andrew Garrihy, CMO at Huawei, to hear how technology is transforming the impact, potential and experience of Huawei’s products.
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