SEARCH
Results categorised as Advertising
25 Apr 2025
|
Jon Lafayette
As more podcasts move into the video space, the personal relationship between podcasters and their audiences could make podcast advertising more effective than other channels.
24 Apr 2025
|
Nick Manning
It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let's examine the reality of such non-transparent practices by some media agency groups.
24 Apr 2025
|
Hannah Mirza
There is big change on the horizon for the media agency landscape. Here are six key trends to watch.
23 Apr 2025
|
Jack Benjamin
The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.
22 Apr 2025
|
Omar Oakes
Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?
22 Apr 2025
|
Clare Turner
Films are one of the world’s most popular cultural forces and brands can harness cinema's uniquely engrossing, immersive environment to shine a light on the importance of sustainability.
17 Apr 2025
|
Richard Kirk
Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.
17 Apr 2025
|
Maria Iu
The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.
17 Apr 2025
|
Maria Iu
Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.
17 Apr 2025
|
Jack Benjamin
The latest IPA Bellwether Report, conducted before Donald's Trump's "liberation day", already showed a fall in business confidence amid macroeconomic uncertainty.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer