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Results categorised as Advertising
18 Jan 2019
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Michaela Jefferson
News UK has announced a restructure of its commercial division, The Bridge, bringing together print and digital in a shift towards a brand-focused, rather than platform-led, commercial publishing strategy.
17 Jan 2019
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Michaela Jefferson
Although expectations for consumer spend remain foggy, experts say public engagement with media and advertising will actually increase post-Brexit - creating a missed opportunity for marketers who pull their budgets too quickly.
16 Jan 2019
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Michaela Jefferson
This week in brand hysteria: the launch of Gillette's new advertising campaign, "The Best Men Can Be".
16 Jan 2019
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The Media Leader Staff
De Martin joins from OMD where she served as managing partner EMEA. Prior to that, she held roles at at IPG Mediabrands’ Initiative and Starcom Mediavest Group.
16 Jan 2019
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The Media Leader Staff
Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.
16 Jan 2019
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The Media Leader Staff
If done successfully, investment in wellbeing can be used to build a foundation of sustainable support throughout the life-cycle of a company, writes Simon Russell.
16 Jan 2019
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David Pidgeon
After six consecutive years, UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report.
15 Jan 2019
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David Pidgeon
ForwardPMX combines the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.
14 Jan 2019
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David Pidgeon
Spencer Berwin and Philip Thomas will leave their roles at the end of March and will remain with the business, while Chris Collins and Dallas Wiles step up.
14 Jan 2019
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Dominic Mills
Dominic Mills assesses adland's often uncomfortable diversity issues. Plus: sifting through the post-Christmas advertising detritus, and bracing for further out-of-home M&A activity.
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