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Results categorised as Advertising
04 Feb 2019
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Dominic Mills
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.
04 Feb 2019
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Michaela Jefferson
He joins from addressable TV specialist Sorenson Media, prior to which he worked at companies including OMD, Fox Networks and Adobe Ad Cloud.
04 Feb 2019
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David Pidgeon
RhythmOne, which provides cross-screen advertising with a focus on connected TVs, will be combined with another recent Taptica acquisition, Tremor Video DSP, to create a much enlarged independent business.
04 Feb 2019
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John Lowery
John Lowery offers up a way to move fast and break Facebook.
01 Feb 2019
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The Media Leader Staff
M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.
01 Feb 2019
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Michael Karg
The results of a new study show that TV will lose its ROI advantage at some point between now and 2022, writes Ebiquity's Michael Karg.
31 Jan 2019
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David Pidgeon
For all its apparent faults, you can't say Facebook isn't resilient: the number of people using the social media platform has continued to rise despite a slew of scandals.
31 Jan 2019
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Michaela Jefferson
Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
30 Jan 2019
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Raymond Snoddy
As advertiser money continues to flow towards increasingly toxic platforms, Raymond Snoddy wonders what it will take to see proper and ethical reform.
30 Jan 2019
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David Pidgeon
'Repetitive, obtrusive and irrelevant': consumer sentiment towards advertising has hit an all time low according to Credos, the industry's think tank.
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