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Results categorised as Advertising
20 Mar 2019
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The Media Leader Staff
Mediatel spoke to four UK marketing leaders who successfully launched their business in the US to find out what drove the decision, the lessons they learned and the advice they’d give to other agencies planning to cross the pond.
20 Mar 2019
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Clarissa Windsor
The managing director of Mediacom Manchester, Nicola Marsh, has been selected as the new chair of Manchester’s NABS hub.
20 Mar 2019
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The Media Leader Staff
The latest cross-platform audience figures for UK newsbrands show a general growth in readership - although there were numerous declines in both print and tablet readership across the market.
19 Mar 2019
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David Pidgeon
Demonstrating the growing strength of the UK's ad industry, the AA has published the sector's first-ever exports tracker, showing international trade in UK advertising services reached £6.9 billion in 2017.
18 Mar 2019
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Michaela Jefferson
BARB, the TV audience measurement system, is failing to keep up with the demands of the marketplace as agencies and advertisers shift investment to follow eyeballs, the CEO of Publicis Media Exchange has said.
18 Mar 2019
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David Pidgeon
Oliver Lewis, founder and managing director of the independent agency, told Mediatel that News UK was keen to future-proof its business by investing in a rapidly evolving media sector.
18 Mar 2019
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John Moulding
NBCUniversal and Sky, both now owned by Comcast, are unifying their advanced advertising capabilities under the AdSmart brand in what is the first joint advertising initiative since Comcast acquired Sky.
18 Mar 2019
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Dominic Mills
Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau. Here, Dominic Mills interviews McArthur as he looks back on his career.
15 Mar 2019
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David Pidgeon
Should we pause to consider whether the decline of the humble billboard is actually good for advertisers? Primesight, Exterion, ISBA and Kinetic look at the problem.
15 Mar 2019
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John Moulding
Future of Brands Sydney provoked a frank debate about whether the agency model is broken. The best agencies may be clean but are still impacted by the transparency sins of others.
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