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Results categorised as Advertising
01 Apr 2019
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David Pidgeon
Rather than measuring the popularity of a programme, daypart, or commercial break solely on the number of impacts and reach, MG OMD has added additional 'factors' such as context or social media reach.
01 Apr 2019
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Dominic Mills
There is nothing more depressing or dull than Hollywood luvvies talking about the creative process, writes Dominic Mills.
29 Mar 2019
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David Pidgeon
Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google...but is the industry deluding itself?
28 Mar 2019
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Andy McDonald
The partnership covers both targeted linear and video on demand TV advertising and details of the roll-out were revealed at the Connected TV World Summit in London.
28 Mar 2019
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David Pidgeon
The WFA is rallying brands "to hold social media platforms to account" after failing to stop "dangerous" and "hateful" content.
27 Mar 2019
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David Pidgeon
The agency declined to formally comment, but Myers-Lamptey confirmed the news to Mediatel, but did not elaborate on future plans at this stage.
27 Mar 2019
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Majbritt Rijs
Want to develop a business strategy that connects with all sorts of women? Then stop making us feel like shit, writes Majbritt Rijs.
26 Mar 2019
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The Media Leader Staff
The World Federation of Advertisers has today announced a new leadership team and elected Mastercard’s chief marketing and communications Officer, Raja Rajamannar, as its new president.
26 Mar 2019
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Tracey Follows
Hollywood actors and tech billionaires getting together to make content that will inform and educate sounds like terrible entertainment, writes Tracey Follows.
26 Mar 2019
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William Hanmer-Lloyd
Do something bad, and you're likely to compensate with a good deed - or vice versa. Here, William Hanmer-Lloyd explains how advertisers can use this behavioural quirk to improve targeting.
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