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Results categorised as Advertising
30 Apr 2019
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The Media Leader Staff
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. Here, experts share their views on the results.
30 Apr 2019
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Duff Borer
Media fragmentation has complicated the advertising market, writes Duff Borer - and with it the media planner's line of sight, from initial business problem to campaign execution.
30 Apr 2019
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Carl Erik Kjaersgaard
For marketers clinging to the idea that cookies deliver the all-important missing piece of their data jigsaw, perhaps it’s time to think about letting go, writes Carl Erik Kjærsgaard.
30 Apr 2019
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David Pidgeon
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year.
29 Apr 2019
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Dominic Mills
High share prices at P&G and Unilever show their classic branding and marketing skills are still enormously effective, writes Dominic Mills.
26 Apr 2019
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David Pidgeon
Following last year's shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.
26 Apr 2019
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David Pidgeon
Following the loss of clients in the automotive, pharmaceutical and FMCG sectors, WPP has reported a 8.5% decline in first-quarter sales in North America, its largest market.
25 Apr 2019
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Jan Gooding
It’s not easy saying sorry and explaining what led you to make a poor decision, writes Jan Gooding - but doing so is an act of strength rather than weakness.
24 Apr 2019
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Arif Durrani
Partner content: At the deepest level, entrepreneurial motivations are about more than the accumulation of wealth, writes Arif Durrani as he celebrates Bloomberg Media's award winning work with Credit Suisse.
24 Apr 2019
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The Media Leader Staff
Adspend on smartphones has exceeded desktop for the first time and now accounts for 51% of total online spend, according to the latest IAB and PwC figures. Here, industry experts comment on the findings.
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