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Results categorised as Advertising
29 May 2019
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Will Nicholson
A serious hurdle, or a walk in the park? The IAA's Will Nicholson reports on a recent House of Commons debate questioning adland's ability to see Brexit through.
29 May 2019
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Andy McDonald
23% of Netflix subscribers said they would upgrade to an ad-free premium model, should Netflix begin to show ads.
28 May 2019
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Dominic Mills
A different way of thinking about the duopoly’s dominance will be music to the ears for many in adland, writes Dominic Mills. Plus: lunatic acquisitions, and a job title not as daft as it sounds.
23 May 2019
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The Media Leader Staff
MacCallum is currently UK chief executive at WPP's M/SIX, and he replaces Stuart Taylor, who retires next month.
23 May 2019
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Michaela Jefferson
The world is changing, and brands who found their fame by using sex in the past risk alienating consumers if they fail to keep up with evolving attitudes. Michaela Jefferson discovers how advertisers are embracing the challenge.
22 May 2019
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David Pidgeon
Grimmer is to take over as CEO of Mediatel from 1 July, when Derek Jones steps down to become executive chairman.
22 May 2019
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Jan Gooding
The backlash against Audi for pulling its partnership with BBH into review is nonsense, writes Jan Gooding, as she explains why procurement is so valuable to clients.
22 May 2019
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Nick Manning
In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry - and what can be done to make it stop.
21 May 2019
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Derek Jones
As he outlines some big changes for the company he helped found 38 years ago, Derek Jones looks back on what the business has achieved.
20 May 2019
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Dominic Mills
The Co-op and BrewDog are deploying rather 'old-fashioned' campaigns, writes Dominic Mills - and delivering real purpose in the process. Plus: the perils of being a media lab rat.
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