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Results categorised as Advertising
11 Jun 2019
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Patrick Collister
Sponsor content: Data junkie Patrick Collister explains why good old direct mail is the single most powerful medium to use if you simply want to get noticed.
11 Jun 2019
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Andy Fairclough
Data is often viewed purely as a statistical concept, writes Andy Fairclough - when what it needs is an emotional lens.
10 Jun 2019
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The Media Leader Staff
A 2016 study examining the way US media buying deals were conducted revealed a culture in which "non-transparent" business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.
10 Jun 2019
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Stephen Allan
MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media's new cross platform audience currency.
10 Jun 2019
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Dominic Mills
From a CIA subway take-over to Viagra on steroids, Dominic Mills is in a state of shock and awe examining US advertising.
10 Jun 2019
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David Pidgeon
JICREG True Local reveals for the first time net deduplicated audience data for local newsbrands - showing that digital provides a 98% uplift to monthly print audiences.
07 Jun 2019
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David Pidgeon
Back once again at Camden's Roundhouse, Channel 4 hosted its annual Upfronts this week - here is our overview of the business bit you probably didn't get to see.
06 Jun 2019
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Michaela Jefferson
Channel 4 has developed new ad targeting technology that will allow advertisers to leverage their own data to create targetable custom audience segments, a new first for broadcaster VOD.
05 Jun 2019
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Michaela Jefferson
The annual award highlights a different area of diversity each year and encourages the ad industry to embrace inclusive campaigns, with £1 million worth of commercial airtime on offer to the winning brand or agency.
05 Jun 2019
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Raymond Snoddy
As Amazon draws criticism for hosting a documentary about unproven cancer cures, Ray Snoddy asks why we must live in a world with such haphazard editorial quality controls.
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