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Results categorised as Advertising
22 Jul 2019
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The Media Leader Staff
John Carroll discusses the major measurement issues facing worldwide markets - including a look at the gaps in media measurement and the future role of Joint Industry Currencies.
22 Jul 2019
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Dominic Mills
Last week adland went into meltdown over Campaign's decision to place Nigel Farage on its cover. It was a bad move - but not for the reason you might think.
19 Jul 2019
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Michaela Jefferson
Advertising helps sell stuff, but selling stuff is an environmental catastrophe. So how can the marketing industry play a part in tackling climate change?
19 Jul 2019
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Euan Mackay
Inspired by a challenge from Dominic Mills, Route's Euan MacKay outlines how Mary Meeker could create a size-based scale factor to improve her time/money analyses
17 Jul 2019
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The Media Leader Staff
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year. Here, media and advertising experts discuss the findings.
17 Jul 2019
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Kai Sappleton
Full report available at: Mediatel Connected > media-landscape > revenue-and-forecasts
17 Jul 2019
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Simon Redlich
There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.
17 Jul 2019
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David Pidgeon
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
16 Jul 2019
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David Pidgeon
A hugely popular figure in the media and advertising sectors, McArthur was nicknamed the 'Dundee Exocet' in recognition of his formidable yet highly effective nature.
16 Jul 2019
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David Pidgeon
Mykim Chikli will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.
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