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Results categorised as Advertising
28 Jun 2019
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David Pidgeon
Even excluding the technical feats of delivering gold-standard currencies - those things that underpin media planning and billions of pounds in trading - the politics that surround them can make your head spin.
28 Jun 2019
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Ilona Lubojemska
AI has endless potential - but that makes strategy all the more important, writes The Trade Desk's Ilona Lubojemska.
28 Jun 2019
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Michaela Jefferson
Advertisers and agencies need to ditch the idea of data-driven marketing and instead focus on data-inspired creativity, the global CSO of MullenLowe Open said this week.
27 Jun 2019
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David Pidgeon
Advertisers and agencies are seeking to fill a "gap in the market" that current JIC services have not been able to cover, raising questions over the future of audience measurement in the UK and beyond.
27 Jun 2019
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David Pidgeon
News UK, publisher of the Times and the Sun, has revealed how by better leveraging its data, it is transforming its business to become a "strategic partner" for its advertising clients.
26 Jun 2019
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Arif Durrani
Partner content: Cannes 2019 saw the competitive advantage of creativity called into question amid the rise of sales activation, writes Arif Durrani.
24 Jun 2019
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Julia Smith
Impact's Julia Smith asked female bosses to give their thoughts on diversity and whether they saw it in action at Cannes Lions 2019. This is what they said.
24 Jun 2019
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Amy Fox
It is time to debunk the notion that women’s sport receives less recognition than men’s, writes Amy Fox.
24 Jun 2019
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Tracey Follows
Away from the incomprehensible chatter of the panel discussions, Jury President Tracey Follows witnessed brands moving conceptual ideas into genuinely purposeful activity for people in the real world.
24 Jun 2019
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Dominic Mills
From the anti-progressive reaction to Alexander Nix's invitation, to Unilever's self-fulfilling spin cycle, Dominic Mills saw missed opportunities at Cannes.
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