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Results categorised as Advertising
15 Aug 2019
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The Media Leader Staff
As the latest ABC circulation figures are released for the consumer magazine market, Mediatel News presents its round-up of the results.
14 Aug 2019
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Nick Manning
The enduring power of live sport is crucial to linear TV, but some commercial broadcasters seem determined to make it unwatchable, writes Nick Manning.
14 Aug 2019
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Leena Vara-Patel
Advertisers, agencies and publishers need to work together to ensure brands are not overly sensitive about appearing in news environments, writes Leena Vara-Patel.
14 Aug 2019
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Michaela Jefferson
Mondelez and Volkswagen are the first brands to fall foul of the Committee of Advertising Practice's new rules on harmful gender stereotypes.
06 Aug 2019
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Steve Wing
As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.
05 Aug 2019
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Michele Arnese
Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese - instead of one that's just “nice to have” in a visual world
30 Jul 2019
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The Media Leader Staff
The first quarter of 2019 saw UK adspend grow 4.2% YoY to reach £6bn for the period, according to the latest Advertising Association/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
30 Jul 2019
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Tracey Follows
The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.
30 Jul 2019
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Michaela Jefferson
The first quarter of 2019 saw UK advertising expenditure climb 4.2% year-on-year (YoY) to a total of £6bn.
29 Jul 2019
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Dominic Mills
It’s odd that City investors are so unmoved by ITV's growing subscription activities, writes Dominic Mills.
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