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Results categorised as Advertising
05 Jul 2019
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David Pidgeon
In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here's why, and what the industry said in response.
04 Jul 2019
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William Hanmer-Lloyd
Behavioural science shows us that we become more addicted to something when a good outcome isn’t guaranteed. Marketers, take note.
03 Jul 2019
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David Pidgeon
Citing concerns about the power of major social networks, the UK's Competition and Markets Authority (CMA) has launched a study into online platforms and the advertising market that supports them.
02 Jul 2019
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Dan Brain
If you're lucky enough to have a ticket (we're sold out), here's four sessions you won't want to miss at MAD//Picnic next week.
02 Jul 2019
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Dominic Mills
Sponsor content: Dominic Mills casts a journalist’s eye over JICMAIL and finds that it offers a host of features — from journey planning to competitor analysis — that go well beyond the standard currency fare
02 Jul 2019
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Chris Ladd
From the demise of classic billboards, to funding for Outsmart, Nationwide's Chris Ladd voices client concerns about the future of outdoor advertising.
02 Jul 2019
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Nick Welch
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch.
01 Jul 2019
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David Pidgeon
Phil Hall, chief commercial strategy officer of MediaCom, joins as co-managing director UK - to work alongside newly promoted co-MD Steve George.
01 Jul 2019
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Dominic Mills
With creativity losing its mojo and claims that brands with purpose outperform those without, Dominic Mills has a proposal for Peter Field and Les Binet.
28 Jun 2019
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David Pidgeon
Consequently, Nadine Young has been promoted to fill his shoes, but will continue to lead the P&G One team while taking on a broadened remit with additional responsibilities across Starcom.
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