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Results categorised as Advertising
28 Aug 2019
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The Media Leader Staff
‘Privacy is Personal', created by Possible, seeks to improve awareness of the privacy features the social media giant offers in the UK, from sharing on the News Feed to ad preferences.
27 Aug 2019
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Dominic Mills
A carbon neutral marketing plan is a well-meaning but ultimately flawed idea, writes Dominic Mills.
27 Aug 2019
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Lawrence Dodds
In a world overloaded by information, Lawrence Dodds explains why cultural moments matter to advertisers now more than ever.
23 Aug 2019
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David Pidgeon
If you went into your local Sainsbury's and were required to pay double for your shopping because you were a regular customer, you would, quite rightly, be gobsmacked.
22 Aug 2019
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Jan Gooding
Why are the most loyal customers the ones so easily abused by brands?
21 Aug 2019
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The Media Leader Staff
As it consolidates its offering in the OOH market, Global has this week signed an advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.
21 Aug 2019
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Raymond Snoddy
UK broadcasters must play a cautious game if they want to stop viewers looking at the Netflix menu, writes Ray Snoddy.
19 Aug 2019
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Bob Wootton
Bob Wootton embraces a busier-than-usual summer with a look at the world's woes resting on adland’s shoulders, billboard frolics and the “miracle” of 5G.
19 Aug 2019
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Dominic Mills
The ASA's first verdicts on gender stereotyping prove what a total mess the entire concept is, writes Dominic Mills.
16 Aug 2019
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David Pidgeon
Circulation figures should never be read in isolation - for they only reveal part of what is usually a much more complex picture.
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