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Results categorised as Advertising
16 Jul 2019
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David Pidgeon
A hugely popular figure in the media and advertising sectors, McArthur was nicknamed the 'Dundee Exocet' in recognition of his formidable yet highly effective nature.
16 Jul 2019
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David Pidgeon
Mykim Chikli will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.
16 Jul 2019
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The Media Leader Staff
The project is a collaboration with Facebook, who Lewis began legal proceedings against after his own image was used by criminals on the social network.
16 Jul 2019
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Bob Wootton
As the management consultants diversify to span most media agency services and beyond, things get very murky, writes Bob Wootton.
15 Jul 2019
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The Media Leader Staff
Ogilvy UK's finance director, Karla Smith, is to join the board of NABS, the support organisation for the advertising and media industry.
15 Jul 2019
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Dafydd Woodward
Influencer marketing has the potential to drive positive outcomes for brands, but realising them requires action, writes Dafydd Woodward.
12 Jul 2019
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Dominic Mills
Reach's study, The Empathy Delusion, is serious and thought-provoking - but paints a view of adland that does not accord with Dominic Mills' experience.
11 Jul 2019
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David Pidgeon
Stuart Taylor has warned there is no unified voice in OOH, while also appealing to the industry's creative talent to help fight climate change.
08 Jul 2019
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Michaela Jefferson
While internet advertising is set to reach 52% of adspend in 2021, growth is projected to slow to just 9%.
05 Jul 2019
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Leena Vara-Patel
It's attracted some big names, but there are still many unanswered questions about adland's latest move to clean up the online world, writes Leena Vara-Patel.
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