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Results categorised as Advertising
11 Sep 2019
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The Media Leader Staff
An opportunity open to anyone with a curious mind - but will prove to be particularly valuable for junior employees who don't have access to training programs within their companies.
11 Sep 2019
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Major Steadman
Pop culture plays an important part in triggering nostalgia and a connection in your memory so deep and special that you are moved to a previous version of yourself. So how should brands exploit it?
11 Sep 2019
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Raymond Snoddy
The UK publishing industry operates a dual system that measures both audience reach and sales - is it time for a change? By Raymond Snoddy.
11 Sep 2019
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David Pidgeon
Billings issued by the rapidly growing marketing business - which continues to make acquisitions as it seeks scale - reached £184.23m with full year billings for 2018 standing at £59m.
11 Sep 2019
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The Media Leader Staff
According to the latest cross-platform audience figures for UK magazines (July - June 2019), the period's top performing magazines are successfully offsetting declines in print with considerable growth in mobile readership.
10 Sep 2019
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David Pidgeon
After more than three decades, women's lifestyle magazine Marie Claire is to cease print operations in the UK, moving solely online.
10 Sep 2019
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Simon Redlich
Sponsor content: ABC CEO Simon Redlich reminds us why we need standards - and how you can use a new guide to identify which ones are relevant to you.
10 Sep 2019
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David Pidgeon
The two-year deal sees DAX appointed as the exclusive advertising sales partner for the new commercial podcast portfolio, which includes its debut podcast, The Birthday Game, hosted by Richard Osman.
10 Sep 2019
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David Pidgeon
Channel 4 has today announced the appointment of Lynsey Atkin as executive creative director of in-house agency, 4creative, replacing Alice Tonge.
09 Sep 2019
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Dominic Mills
With academic rigour, Dr Johnny Ryan has dug deep into the toxic stew of adtech, writes Dominic Mills. Plus: influencer openness, a back-to-basics Gillette - and a reader apology.
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