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Results categorised as Advertising
26 Sep 2019
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Jan Gooding
Jan Gooding explores the importance of brand trustworthiness in world of increasing dishonesty.
25 Sep 2019
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Greg Grimmer
I've sensed a new spirit of collaboration amongst media owners, clients and agencies - and Mediatel is here to bring them even closer together.
24 Sep 2019
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David Pidgeon
A new marketplace that "digitises word-of-mouth" and allows online shoppers to make charitable donations as part of their purchases launched this week.
24 Sep 2019
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Steve Edwards
Steve Edwards offers a guide to help you change your planning game.
23 Sep 2019
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Dominic Mills
Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man's mission to inflate a TV show's popularity.
23 Sep 2019
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William Hanmer-Lloyd
Advertising can work better if it is tailored to the personality of consumers, writes Total Media's William Hanmer-Lloyd.
20 Sep 2019
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David Pidgeon
The deputy managing director of Sky Media is to leave the business, following two other senior exits over the last two months.
20 Sep 2019
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The Media Leader Staff
Ultimately, ditching personal identifiers marks a return to contextual-based advertising, and that is where news and magazine brands can really start to take back some power.
20 Sep 2019
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The Media Leader Staff
On Wednesday we hosted our inaugural Media Leaders Lunch - 180 senior professionals from all wings of the sector gathered at the Science Museum's new Illuminate centre to network, feast and listen to some lively debates.
18 Sep 2019
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Sophie Harding
Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding
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