SEARCH
Results categorised as Advertising
04 Nov 2019
|
Michaela Jefferson
Each year in the lead up to Christmas the market has grown, with spend up 4.7% on last year's record.
01 Nov 2019
|
David Pidgeon
VIOOH argues that 2020 will be the year programmatic OOH will go mainstream. Demand and supply are certainly growing, yet there are some pretty big hurdles and tricky questions...
31 Oct 2019
|
Michaela Jefferson
Carving out a niche has helped Ink to take flight. CEO Michael Keating tells Michaela Jefferson how it all started with a chance encounter
30 Oct 2019
|
William Hanmer-Lloyd
Governments, NGOs and companies often fail to shift behaviour because they believe changing what people think is enough to change what they do, writes William Hanmer-Lloyd.
29 Oct 2019
|
David Pidgeon
The UK’s online advertising and publishing sectors are currently preparing for a major shake-up to a staple component of their trade, but by doing so the market will be forced to mature.
29 Oct 2019
|
The Media Leader Staff
Q2 saw ad expenditure climb 5.8% year-on-year (YoY) to a record £6bn, according to the Advertising Association/WARC Expenditure Report. Here, industry bosses reflect on the findings.
29 Oct 2019
|
Paul-Georges Picot
Paul-Georges Picot looks at how left-field buyers seeking to add data-driven personalisation to their portfolio are impacting the sector's M&A activity.
28 Oct 2019
|
Dominic Mills
Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.
25 Oct 2019
|
David Pidgeon
The world's largest advertising network posted growth of 0.7% with a stronger performance in Europe helping offset weakness in the US
25 Oct 2019
|
The Media Leader Staff
Due to the overwhelming popularity of our London event, the show has been re-branded with a focus on learnings from around the world - while the Manchester show becomes the new UK conference.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer