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Results categorised as Advertising
08 Nov 2019
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David Pidgeon
The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.
08 Nov 2019
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David Pidgeon
The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.
07 Nov 2019
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David Pidgeon
The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.
06 Nov 2019
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The Media Leader Staff
Stubbs joins from iProspect where she was global president and she will be part of the global leadership team of the WPP agency.
06 Nov 2019
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The Media Leader Staff
The account covers almost 30 markets across EMEA, Asia and LATAM for the French-owned insurance firm.
05 Nov 2019
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Sophie Pemberton
More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.
04 Nov 2019
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Heather Dansie
With retailers under immense pressure, it is imperative stores can be places to spend quality time, and not just money. So get Instagram ready, writes Heather Dansie.
04 Nov 2019
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Dominic Mills
Argos’s 'Book of Dreams' ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.
04 Nov 2019
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Michaela Jefferson
Each year in the lead up to Christmas the market has grown, with spend up 4.7% on last year's record.
01 Nov 2019
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David Pidgeon
VIOOH argues that 2020 will be the year programmatic OOH will go mainstream. Demand and supply are certainly growing, yet there are some pretty big hurdles and tricky questions...
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