SEARCH
Results categorised as Advertising
08 Jan 2020
|
Raymond Snoddy
After years of media disruption, it's time to set wrongs right with the power of truth, writes Raymond Snoddy.
07 Jan 2020
|
The Media Leader Staff
Twitter's EMEA boss has announced his departure after eight years with the social media business.
07 Jan 2020
|
Michaela Jefferson
The switch will introduce a number of changes for UKOM endorsed data, perhaps most notably the use of Ipsos' new single-source, multi-device research panel, which is built around mobile and is 10,000 large.
06 Jan 2020
|
Dominic Mills
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.
06 Jan 2020
|
David Pidgeon
The average pundit is, at best, no better than "a dart-throwing monkey".
06 Jan 2020
|
William Hanmer-Lloyd
There is a growing focus within marketing on the importance of gaining attention, rather than just reach. But how can it be effectively measured?
04 Jan 2020
|
David Pidgeon
GroupM's long-serving forecast specialist, Adam Smith, has died following a battle with cancer.
03 Jan 2020
|
Michaela Jefferson
Michaela Jefferson speaks with one of the UK's top media planners about his ambitious new plans - and the frustrations helping to drive them.
02 Jan 2020
|
Michaela Jefferson
Facebook is planning to invest with agencies to enable them to deliver competitive advantage in the digital marketplace, according to the social media platform's director of agencies, UK and Ireland.
02 Jan 2020
|
Rosie Kitson
Mindshare's Rosie Kitson outlines how agencies can fulfil their environmental duty without sacrificing their integrity or their bottom line.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer