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Results categorised as Advertising
03 Jun 2025
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Maria Iu
Digital maintained its share of total ad revenue, while classic declined marginally.
03 Jun 2025
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Maria Iu
Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.
03 Jun 2025
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Nick Manning
The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined 'win'. But agencies can win this match against the giants.
03 Jun 2025
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James Longhurst
From networking to training, experts from Nabs, Grace Blue, Conker and more share advice about how to navigate this period.
02 Jun 2025
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Maria Iu
Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.
02 Jun 2025
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Omar Oakes
This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.
02 Jun 2025
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Bob Wootton
Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time.
29 May 2025
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Jack Benjamin
A campaign last Christmas used a distinctive mix of media placements to showcase the brand's premium credentials.
29 May 2025
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Justin Lebbon
Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.
28 May 2025
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Maria Iu
A new report from the alliance identifies key challenges and commits to shared goals.
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