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Results categorised as Advertising
28 Feb 2020
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David Pidgeon
As P&G and Unilever show, in the age of austerity, the market appears to have responded by picking up where governments have failed.
27 Feb 2020
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David Pidgeon
As public favourability towards advertising declines, a new paper from the industry's Trust Working Group has identified practical steps advertisers can take to counter the problem.
26 Feb 2020
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Raymond Snoddy
Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy - and investors and policy makers should honour this fact.
26 Feb 2020
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Christie Dennehy-Neil
Following the ICO's report into real-time bidding, the IAB's Christie Dennehy-Neil explains what the sector must do next.
25 Feb 2020
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Nick Manning
From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
25 Feb 2020
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David Pidgeon
Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was named executive director last April.
25 Feb 2020
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David Pidgeon
Formally starting his new position as CEO on 1 May, Regensburger will replace Simon Cox, the CEO of Peach since 2006.
25 Feb 2020
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Aaron Simpson
Sponsor content: Influencers have taken a real battering in the media recently - and to be honest, they deserve it.
24 Feb 2020
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Stephen Broderick
Stephen Broderick shares six principal steps advertisers can take to ensure that their digital media budgets are less vulnerable to fraud.
24 Feb 2020
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Nicola Kemp
How can we talk about responsibility in advertising if we don’t tackle the reality of a media ecosystem that hounds women to death, asks Nicola Kemp.
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