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Results categorised as Advertising
30 Jan 2020
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David Pidgeon
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast.
29 Jan 2020
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Nick Ashley
Advertisers should work collaboratively with their agencies and partners to develop contextual standards, writes Tesco's Nick Ashley.
28 Jan 2020
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Michaela Jefferson
Channel 4 has promoted chief commercial officer Jonathan Allan into the newly expanded chief operating officer position, replacing Keith Underwood.
27 Jan 2020
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Dominic Mills
With its sales slowing and share price dropping, the creative pitch for Fever-Tree will be a fascinating test for advertising, writes Dominic Mills.
27 Jan 2020
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Paul-Georges Picot
Personalisation, control and content are the big drivers of marketing M&A, writes Results International's Paul Georges-Picot.
24 Jan 2020
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Matt Hill
Thinkbox's Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.
23 Jan 2020
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David Pidgeon
A new iteration of IAB UK’s Gold Standard certificate will be launched later this year, incorporating steps to address privacy concerns, opening up to third-party auditing and potentially delivering spot-check follow-ups.
23 Jan 2020
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The Media Leader Staff
This month the Information Commissioner's Office outlined further details of how it will tackle the problem of real-time bidding and GDPR compliance. Here, two experts share their views on the progress.
23 Jan 2020
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Jan Gooding
Our state of mind can often feel like a battleground, writes Jan Gooding - but we have more power and control than we realise.
22 Jan 2020
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David Pidgeon
Overzealous brand-safety block-lists - including terms such as 'Peppa Pig', 'sperm whale' and 'Star Wars' - are ignoring the context of journalistic content and costing publishers millions in lost ad revenues.
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