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Results categorised as Advertising
05 Mar 2020
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Andrew Tenzer
Just like the Labour Party, advertising has also become less effective over time, writes Andrew Tenzer. Time for a rethink?
05 Mar 2020
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The Media Leader Staff
Study conducted with GroupM, OMG and Publicis assessed the impact of using TAG channels across the world - revealing a huge decline in ad fraud compared with industry norms.
04 Mar 2020
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David Pidgeon
James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons.
04 Mar 2020
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William Hanmer-Lloyd
Almost half of our behaviour is made instinctively and consistently - so how can brands get loyal customers to try something different?
03 Mar 2020
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David Pidgeon
Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.
03 Mar 2020
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David Pidgeon
The ABC has today been named as the third-party auditor for the next wave of the IAB UK's Gold Standard initiative, a project that seeks to boost trust and transparency in online advertising.
02 Mar 2020
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Nir Wegrzyn
British Gas’ decision to retire Wilbur the penguin as a cornerstone of its marketing reawakens the question about the effectiveness of brand mascots, writes Nir Wegrzyn.
02 Mar 2020
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Dominic Mills
From dealing with dysfunctional supply chains and outdated measurement, to ditching the cynicism about purpose or quantifying creativity, Dominic Mills shares his take-outs from ISBA's annual conference.
02 Mar 2020
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The Media Leader Staff
Lythe will lead the agency’s investment team in the UK, overseeing all of Spark Foundry's media investments, trading activities and commercial partnerships.
28 Feb 2020
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Ian Edwards
Ebiquity's Mind the Gap report shows how strategic media planning is a craft we need to double down on, writes Facebook's Ian Edwards.
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