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Results categorised as Advertising
24 Feb 2020
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Stephen Broderick
Stephen Broderick shares six principal steps advertisers can take to ensure that their digital media budgets are less vulnerable to fraud.
24 Feb 2020
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Nicola Kemp
How can we talk about responsibility in advertising if we don’t tackle the reality of a media ecosystem that hounds women to death, asks Nicola Kemp.
24 Feb 2020
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Dominic Mills
What has always been Coke’s brand positioning has now morphed into today’s must-have 'brand purpose' - and the business has fallen victim to the fad.
19 Feb 2020
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The Media Leader Staff
Thinkbox, MediaCom, Reach Solutions and Wavemaker were among the winners of the sixth annual awards from Mediatel.
19 Feb 2020
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Raymond Snoddy
The Tory onslaught against the BBC is more than an attempt at cultural vandalism, writes Ray Snoddy - it's just plain nuts.
18 Feb 2020
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Hugh Fitz Gibbon
Hugh Fitz Gibbon explains why brands need to develop sound thinking in an audio-first world.
18 Feb 2020
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Daniel Coleman
Sustainability will allow us to tackle both collapsing consumer trust and the relentless threat of the tech giants, writes Starcom's Daniel Coleman.
17 Feb 2020
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Dominic Mills
From the sceptical to the positive, Dominic Mills offers different interpretations of ITV's recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.
17 Feb 2020
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David Pidgeon
Publicis Media's Spark Foundry has announced the hire of Marcos Angelides as its new UK chief innovation officer and head of strategy.
17 Feb 2020
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Lawrence Dodds
Before 5G rolls out, brands should step back and think very carefully about how they can use new formats to truly enhance the customer journey.
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