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Results categorised as Advertising
02 Mar 2020
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The Media Leader Staff
Lythe will lead the agency’s investment team in the UK, overseeing all of Spark Foundry's media investments, trading activities and commercial partnerships.
28 Feb 2020
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Ian Edwards
Ebiquity's Mind the Gap report shows how strategic media planning is a craft we need to double down on, writes Facebook's Ian Edwards.
28 Feb 2020
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David Pidgeon
As P&G and Unilever show, in the age of austerity, the market appears to have responded by picking up where governments have failed.
27 Feb 2020
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David Pidgeon
As public favourability towards advertising declines, a new paper from the industry's Trust Working Group has identified practical steps advertisers can take to counter the problem.
26 Feb 2020
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Raymond Snoddy
Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy - and investors and policy makers should honour this fact.
26 Feb 2020
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Christie Dennehy-Neil
Following the ICO's report into real-time bidding, the IAB's Christie Dennehy-Neil explains what the sector must do next.
25 Feb 2020
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Nick Manning
From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
25 Feb 2020
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David Pidgeon
Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was named executive director last April.
25 Feb 2020
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David Pidgeon
Formally starting his new position as CEO on 1 May, Regensburger will replace Simon Cox, the CEO of Peach since 2006.
25 Feb 2020
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Aaron Simpson
Sponsor content: Influencers have taken a real battering in the media recently - and to be honest, they deserve it.
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