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Results categorised as Advertising
22 Apr 2020
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Damian Ryan
Certainty tends to be the touchpaper for M&A activity, writes BDO's Damian Ryan - so how has Covid-19 impacted the media, tech and advertising markets?
22 Apr 2020
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Jan Gooding
Jan Gooding evaluates the impact the Covid-19 pandemic has had on marketing - assessing what we've learned, and what should happen next.
21 Apr 2020
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Nick Manning
The programmatic dream isn’t happening, writes Nick Manning - so let's use this period to plan for a recalibration.
20 Apr 2020
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Dominic Mills
From newsbrands to advertisers, there seems to be a lot of competition for the title of fourth emergency service, muses Dominic Mills. Plus: are jingles due a comeback?
15 Apr 2020
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James Copley
James Copley assesses the past and current impact coronavirus has had on outdoor advertising before setting out a post-lockdown plan for the sector.
14 Apr 2020
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The Media Leader Staff
Key figures from the audio world to discuss how they have dealt with the crisis - and what they think is next for radio, streaming, podcasts and voice technology
14 Apr 2020
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Dominic Mills
It's curious that more advertisers don’t take sonic branding more seriously. Plus: Essential brands clean up; and an unbelievable message from Cannes Lions.
09 Apr 2020
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Matt Hopper
Partner content Once convinced that your brand needs an audio identity, where do you begin? Matt Hopper shares his sonic guide.
09 Apr 2020
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The Media Leader Staff
As the pandemic takes its toll, Mediatel assembled agency bosses to discuss its immediate and long-term effects on the advertising and media markets.
07 Apr 2020
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The Media Leader Staff
As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.
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