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Results categorised as Advertising
16 Mar 2020
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Dominic Mills
Nostalgia can be a very powerful tool for advertisers, writes Dominic Mills - especially when the future seems so uncertain. Plus: how coronavirus is impacting media and advertising.
13 Mar 2020
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Anna Sampson
As The Attention Council hosts its launch event, Magnetic's Anna Sampson looks at the growing movement to change advertising for the better.
13 Mar 2020
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Michaela Jefferson
By craving change, the MD tells Michaela Jefferson how she is opening up a whole new chapter for the data-driven agency.
12 Mar 2020
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David Pidgeon
Brands, agencies and publishers gathered for the formal launch of The Attention Council this week - "a loose confederation" of companies that promote the use of attention as a metric for understanding and trading media.
11 Mar 2020
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Raymond Snoddy
From scoops to damaged businesses, Ray Snoddy looks at how coronavirus is impacting the media and advertising sectors.
10 Mar 2020
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The Media Leader Staff
The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB's daily reporting of television audiences.
10 Mar 2020
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Scott Klass
Sponsor content: New market intelligence sets a sonic path for marketers, writes Veritonic's Scott Klass.
09 Mar 2020
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Dominic Mills
Genuine efforts to deliver brand purpose are being sullied by charlatans, writes Dominic Mills.
09 Mar 2020
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John Reynolds
In this week's Media & Marketing podcast, host John Reynolds chats to Justin Byam Shaw, director at the London Evening Standard and the Independent.
08 Mar 2020
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Helen Rose
Helen Rose shares findings from a new study looking at the enablers and obstacles to creating a great place to work - with a focus on women versus men.
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