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Results categorised as Advertising
27 Apr 2020
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David Cloudsdale
David Cloudsdale looks at what can be done to make TV advertising more nimble.
27 Apr 2020
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The Media Leader Staff
Virgin Media and Publicis Media Exchange give their views in this discussion chaired by Cadi Jones, commercial director at Beeswax.
24 Apr 2020
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David Pidgeon
Lockdown has delivered something of a paradox: TV viewing has risen sharply, yet the ad money that funds it is drying up. So what's the solution?
23 Apr 2020
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The Media Leader Staff
Merkle, the performance marketing agency, has announced the promotion of Craig Dempster to global CEO, taking over from David Williams who has held the role for 32 years.
23 Apr 2020
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The Media Leader Staff
In this free-to-view webcast, bosses from ITV, Roku, Channel 4, Pubmatic and Discovery explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.
22 Apr 2020
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David Pidgeon
Marketing budgets have suffered their worst reduction since the global financial crisis in 2009 as the lockdown has forced a dramatic cut to consumer and business spending.
22 Apr 2020
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The Media Leader Staff
Mediatel is delighted to announce the themes, first round of speakers and upcoming sessions for next week's live stream of Future of TV Advertising UK.
22 Apr 2020
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Anne Tucker
Data analysis: subscription VOD is no longer a two-horse race and is increasingly becoming a battleground for eyeballs, writes Anne Tucker,
22 Apr 2020
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Raymond Snoddy
Regulated TV and its advertising is likely to emerge with an enhanced reputation from the current crisis, writes Ray Snoddy.
22 Apr 2020
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The Media Leader Staff
The Covid-19 lockdown has seen marketing budgets suffer their worst reduction since the global financial crisis in 2009, according to the latest IPA Bellwether. Here, industry bosses react to the news.
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