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Results categorised as Advertising
20 May 2020
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David Pidgeon
Publicis Media has announced the appointment of Pete Edwards as the new chief executive of Spark Foundry UK as Lindsay Turner walks away after a little more than a year in the role.
18 May 2020
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Dominic Mills
Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.
18 May 2020
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The Media Leader Staff
Partner content: Brands are starting to recognise gaming's enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
18 May 2020
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Zack Sullivan
Understanding audiences is critical to effective engagement, and with gaming that means setting aside some deep-seated assumptions, writes Zack Sullivan.
18 May 2020
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The Media Leader Staff
Invibes Advertising has announced the appointment of new UK country director, Caroline Lidington, and UK partnership director, Joy Dean.
14 May 2020
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Andy Jones
Partner content: Andy Jones, head of agency development at Samsung Ads Europe, addresses the connected TV opportunities available to brands, marketers and agencies in the UK and Europe.
14 May 2020
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The Media Leader Staff
The national breakfast market set off to a shaky start in 2020, with 9 of 17 stations witnessing a decline in reach since the end of the festive period and 8 down year-on-year.
14 May 2020
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The Media Leader Staff
The commercial market entered lockdown at the end of March reporting its largest audience yet, with 36.3 million listeners tuning in every week.
13 May 2020
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Raymond Snoddy
From ambiguous slogans to inept newspaper briefings, the government's new communications policies are in danger of costing lives, writes Ray Snoddy.
12 May 2020
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The Media Leader Staff
Key figures from the adtech and media trading sectors to discuss how the industry has been affected by Covid-19, last week's ISBA/PwC report, and what the future holds for programmatic.
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