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Results categorised as Advertising
11 Dec 2020
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Fran Griffin
MullenLowe Group's senior strategist, Fran Griffin, reveals the thought process behind the agency's most recent recruitment campaign for the NHS.
10 Dec 2020
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Hannah Walley
The days of annual media planning should be behind us, argues Kantar's Hannah Walley, as she analyses the 2020 strategies of Christmas advertisers.
10 Dec 2020
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Mike Fletcher
More than a third of advertisers are planning to invest more in radio during 2021, according to new research.
09 Dec 2020
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Michaela Jefferson
Wunderman Thompson has named Amazon, Samsung and Apple the world's most "inspiring" brands, as part of new research which, according to the agency, proves a strong correlation between inspiration and brand growth.
08 Dec 2020
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Jan Gooding
After seeing the UK's supermarkets unite in an alliance against racism, Jan Gooding questions why any brand would not choose to unleash their inner activist in 2021.
07 Dec 2020
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Mike Fletcher
The global advertising market is recovering more rapidly than expected, due to e-commerce, retailer media and connected TV ads, according to a revised forecast from Zenith.
02 Dec 2020
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Mike Fletcher
GroupM has revised its forecast over the decline of UK advertising, believing it will shrink by 4.4% this year, as opposed to the 12.5% first predicted back in June.
25 Nov 2020
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Mike Fletcher
JCDecaux UK has beaten off stiff competition to win a 10-year contract to provide double-sided digital advertising across Manchester City centre.
25 Nov 2020
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Mike Fletcher
European advertisers can now access Samsung Ads’ video inventory programmatically via any preferred DSP after Samsung Ads Europe opened up the brand's AVOD service, Samsung TV Plus.
25 Nov 2020
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Lizi Zipser
Lizi Zipser, director of global strategy & insights at values-driven agency Blue State, explains how some charities are successfully adapting their paid media programmes to a new digital-first world.
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