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Results categorised as Advertising
01 Sep 2022
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Ella Sagar
Channel 4 has created an immersive wedding experience for the premiere of the new series of Married at First Sight UK.
01 Sep 2022
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Niki Grant
Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.
31 Aug 2022
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Ella Sagar
Nielsen Ad Intel revealed overall adspend in the first half of 2022 had increased by 20% compared to the same time last year.
31 Aug 2022
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Ella Sagar
The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a "disruptive" campaign last month, but how did they get the brands to agree?
30 Aug 2022
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Ella Sagar
Palmer's, the cocoa butter brand, will take over a train station to raise awareness about reforestation.
30 Aug 2022
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The Media Leader Staff
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
29 Aug 2022
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Jack Benjamin
France officially banned ads for fossil fuels last week. Is such a media policy actually effective?
25 Aug 2022
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Ella Sagar
Mochi ice cream brand, Little Moons, has adopted an "impact over optimisation" approach to its media planning to create longer term brand impacts.
25 Aug 2022
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Mark Barber
Radiocentre's planning chief responds to a recent review of the radio marketing body's new Radio Planning Optimiser tool.
24 Aug 2022
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Ella Sagar
Apple's decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.
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