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Results categorised as Advertising
07 Oct 2022
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Ella Sagar
Channel 4 has created a bespoke ad break with Boots, Co-Op, giffgaff, Go.Compare, Lidl, Nationwide Building Society and Vodafone.
07 Oct 2022
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Ella Sagar
In brief: ITV has launched a Backing Business Fund with Travel Weekly to "supercharge" growth for the travel industry.
06 Oct 2022
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Samsung Ads
Partner content: The report uncovers latest trends in the dynamic advertising TV space and highlights the intricate nature of emotional responses to ads.
06 Oct 2022
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Ella Sagar
EA Sports has launched a campaign targeting football fans and gamers by using programmatic OOH to upweight activity against key Premier League match days and stadiums.
06 Oct 2022
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Ella Sagar
Beauty brand Clarins has launched its first campaign on connected TV to target women aged 35 and over with an interest in beauty.
06 Oct 2022
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Adam Freeman
First, recognise the blind spot in our current marketing theory.
06 Oct 2022
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Ella Sagar
Global has issued a guide to agencies and advertisers around the limits to its terms and conditions set to be introduced to all of its radio ads in December.
06 Oct 2022
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Billy Ryan
This downturn is different. ‘Economic re-organisation’ is a more helpful description for those looking to tailor their strategies, writes the7stars' head of analytics.
05 Oct 2022
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Ella Sagar
DoubleVerify has launched DV Attention Lab to offer advertisers attention-based insights and recommendations on campaign performance.
04 Oct 2022
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Ella Sagar
The UK Government could spend up to a maximum of £930m over the next three years on media.
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