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Results categorised as Advertising
26 Apr 2023
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Ahmed Elkady
The Digital Markets, Competition and Consumers bill will create a regulator with powers to impose large and daily financial fines on large tech companies.
26 Apr 2023
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Jack Benjamin
Speaking at The Future of Brands 2023 conference, the BBH founder decried the state of British brands and downplayed the effects of media fragmentation on the ability to cut through.
26 Apr 2023
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Ahmed Elkady
Despite political uncertainty and a cost-of-living crisis, the UK's digital ad market grew by 11% in 2022.
25 Apr 2023
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Ahmed Elkady
The World Federation of Advertisers has published a third update to its Global Media Charter, identifying “serious, complex, and intractable issues which will require collaboration and input from all corners of the industry.”
25 Apr 2023
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Ella Sagar
Social media companies have continually been introducing and trialling new products and policies over the last few years aimed at the digital wellbeing of these teen users.
25 Apr 2023
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Ella Sagar
In brief: The Advertising Association’s Media Business Course (MBC) will return in summer 2023 to the Grand Hotel Brighton.
24 Apr 2023
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Denise Turner
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for "the Holy Grail" for advertisers.
24 Apr 2023
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Omar Oakes
Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.
21 Apr 2023
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Michael Brown
Gal-dem closing its doors should be a cause for great concern for the media industry's present and future, writes UM UK's managing partner.
21 Apr 2023
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Ahmed Elkady
Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.
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