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Results categorised as Advertising
25 Jan 2024
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Paul McGee
For those who struck gold and those who have been less successful in the pivot to streaming, 2024 will be when advertising comes to the fore, writes Goodstuff's head of video planning.
25 Jan 2024
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Omar Oakes
Kara Osborne also cites "trust and belonging" as key issues.
25 Jan 2024
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Ella Sagar
Pay.UK's Current Account Switch Service, has added Twitch to its plan for the first time to target "hard-to-reach young adults".
25 Jan 2024
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Bob Wootton
With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.
25 Jan 2024
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Ella Sagar
The proportion of women in C-suite positions has marginally increased, alongside a small reduction in the gender pay gap, according to new IPA figures.
25 Jan 2024
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Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
24 Jan 2024
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Omar Oakes
Analysis: Netflix does not disclose its ad revenue, but it would likely be relative peanuts, while subscription pricing and content remain crucial.
24 Jan 2024
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Omar Oakes
After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos' sales chief for audience measurement.
24 Jan 2024
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Ella Sagar
City Outdoor's managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.
23 Jan 2024
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Omar Oakes
TikTok wants to be known as a "full-funnel" solution that provides brands with more than just performance advertising based on last-click attribution.
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