ARCHIVE ▸ DAVID PIDGEON
13 Oct 2014
Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.
08 Oct 2014
Future Fusion will combine the staff of FuturePlus and NGIN and picks up existing clients including Sony Mobile, EE, Microsoft Xbox, HP, Tesco and Virgin Holidays.
08 Oct 2014
The latest Screen Life research from Thinkbox has revealed that viewers pay more attention to advertising than they think - and the longer people watch TV, the more likely the are to explicitly recall an ad.
08 Oct 2014
After dismissing ESTV's first attempt to reduce the number hours of local programming the new London Live channel must air, a second attempt has succeeded, Ofcom has announced.
07 Oct 2014
The CEO of Xaxis EMEA, Caspar Schlickum, has defended the way his business operates, but others argue clients are not getting value for money.
The boss of Publicis' ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online "cesspools" filled with ad fraud.
02 Oct 2014
Quantcast says the deal will allow it to leverage its knowledge of consumers' online behaviour with Struq's ability to personalise an ad based on perceived interests.
02 Oct 2014
The tool, bringing together geo-filtered UK Twitter data with Kantar's audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.
01 Oct 2014
Capitalising on the newsbrands' considerable audiences, MyMail is an extension of the Mail Rewards Club, a loyalty programme with more than a million customers.
01 Oct 2014
Tesco is planning to sell-off its loss-making video streaming platform Blinkbox - and if a buyer can't be found, it the service will be shut down.
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