Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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30 Oct 2014

Cox, who took over after Steve Auckland quit to become the new chief executive of ESI Media earlier this year, has been a senior media executive, director and broadcaster for more than 30 years.

28 Oct 2014

adam&eveDDB takes the prize for the Foster's "Good Call" campaign which helped the struggling Heineken-owned brand return to market leadership - generating £32 of revenue per £1 spent on advertising.

16 Oct 2014

Newsline presents industry reaction from Possible, Indicia, Gekko, Jaywing and MEC.

16 Oct 2014

A record 309,000 users signed up to Sky's mobile service Sky Go Extra, proving the is a growing appetite to watch content on the move.

16 Oct 2014

GroupM's global president, Dominic Proctor, has today announced that Lindsay Pattison is to become the global CEO of Maxus.

14 Oct 2014

The new Pinpoint platform enables advertisers to send "intelligently targeted" push messages to a network of opted-in smartphone users, aggregated across the group's national and regional app titles.

14 Oct 2014

Google's DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands' safety online through ad misplacement.

13 Oct 2014 |

As ad agencies are warned they are needlessly developing apps in their quest to reach mobile audiences, Jon Wilkins outlines his thoughts on the challenges and solutions to getting it right.

13 Oct 2014

As part of an ongoing strategy to drive innovation via partnerships with tech start-ups, Sky has today announced a $500,000 investment in Pluto.TV.

13 Oct 2014

The news has triggered a strategic review to scope OMC's future, to be led by Mark Craze, formerly Group CEO of Havas Media.

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