Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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21 Nov 2014

Future say it wants to enter 2015 "a leaner, simpler business with a strategy that focuses on core competencies of content that connects its customers and clients."

20 Nov 2014

Health, appearance and happiness have all taken a "significant knock" since 2008, Kantar Media say, leading to "profound behavioural changes" in the relationship between consumers and food.

19 Nov 2014

The hope is the ABC report and certificates will help the industry to better understand viewability products and compare their capabilities - allowing agencies and advertisers to make "more informed" purchasing decisions.

12 Nov 2014

The transaction will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships to bring "substantial value" to advertisers.

12 Nov 2014 |

The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.

10 Nov 2014

A merger between the Newspaper Society and the Newspaper Publishers' Association today sees the formation of a new "united voice" for the UK's £6 billion national, regional and local news media sectors.

06 Nov 2014

Dentsu Aegis Network has reached an agreement with the principal shareholders of mobile agency Fetch to acquire an 80% stake in the company - with an option to take 100% at a later date.

05 Nov 2014

In what was one of the highlights of Media Playground, Torin Douglas interviewed Ashley Highfield, the ex-BBC man now trying to turn a print business that started life in 1767 into a mobile-first operation.

04 Nov 2014

Ashley Highfield has met with BBC director general Tony Hall and James Harding, the Corporation's head of news, to try and map out a "collaborative" approach that will see a "two-way flow of traffic" that benefits both parties.

04 Nov 2014 |

Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.

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