ARCHIVE ▸ DAVID BRENNAN
21 Sep 2011
At the RTS' Cambridge Convention last week, there was an exhortation from Fru Hazlitt of ITV to the advertising community to get creative with TV airtime...
09 Sep 2011
Having let the dust settle, allowing me time to watch Eric Schmidt's MacTaggart lecture in its entirety, I was struck by his sincerity, self-deprecation ("if we were responsible for TV programming, you'd get a lot of bad sci-fi") and an innate understanding of where TV fits in the new media eco-system.
31 Aug 2011
"Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick."
15 Aug 2011
A new series of blogs about the broadcast industry, narrated by David Brennan: One of the most exciting areas creatively for TV in the future might be when TV and games producers started to work together...
01 Aug 2011
A new series of blogs about the broadcast industry, narrated by David Brennan...
24 Jun 2011
A new series of blogs about the broadcast industry, narrated by David Brennan...
03 Mar 2011
In response to Ipsos MediaCT's research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: "Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV... and why make such unfounded and inevitably skewed comparisons in order to make a point?"
24 Nov 2010
David Brennan on the findings from Thinkbox and Decipher's 'Tellyport' research: "One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV"...
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