ARCHIVE ▸ DAVID BRENNAN
25 Sep 2012
David Brennan, Founder of Media Native, summarises his key take-aways from MediaTel Group's packed Connected Consumer conference yesterday at Merrill Lynch.
10 Sep 2012
When the IBC crowd are pronouncing their faith in the 'traditional' TV channels, it is time to reaffirm their relevance, past present and future...
29 Aug 2012
I have just returned home after a three week sojourn in a Turkish haven of tranquillity, where I have spent time recovering from an addiction I never knew I had...
10 Jul 2012
David Brennan writes on the "ad break of the future", detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action...
19 Jun 2012
David Brennan says: I've heard so much recently about BARB's irrelevance to the digital media landscape of today that I feel I ought to add my voice to the case for its defence...
06 Jun 2012
David Brennan on the recent EGTA (European Group of Television Advertising) AGM in Paris, a two day event of thought-provoking and generally uplifting perspectives on TV's connected future...
16 May 2012
David Brennan on why people shouldn't be too quick to call out 'TV is dying'; particularly when they don't have the right facts...
01 May 2012
A series of blogs about the broadcast industry, narrated by David Brennan..."I'd always back analogue businesses to win out in the long term; because the world may be turning digital but people are fundamentally analogue in nature."
26 Mar 2012
All good things come in threes, so why should media research be any different?
06 Mar 2012
Ever since the emergence of Web 2.0 there has been a tendency to confuse social media and word of mouth. In reality, as we have discovered through valuable tools such as Keller Fay's TalkTrack research, one (social media) is very much a sub-set of the other (word of mouth).
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