ARCHIVE ▸ DAVID BRENNAN
In adland's binary world 'magicians' see creativity whilst 'mathematicians' see content. It's time to get them together again, writes David Brennan.
17 Feb 2015
The linear TV schedule has shown incredible resilience in the face of relentless disruption - and we can learn a lot about the future of media in general if we could understand the reasons why, says David Brennan, Media Native.
21 Jan 2015
With the plethora of new media touchpoints and convergence opportunities, could media agencies finally cement their place as the 'new creatives'? By Media Native's David Brennan.
16 Dec 2014
When will insight and analytics really start talking the same language, asks David Brennan.
The more things change, the more they stay the same. Except they don't - it just appears that way. Confused? Let David Brennan explain.
01 Oct 2014
There is a move towards greater integration of planning and trading data across platforms but integration can sometimes disguise a move towards greater segregation. Where will this leave the non-publisher online display suppliers?
29 Aug 2014
They say you should never kick a man when he's down, but sometimes it is too tempting when the man on the floor has been lashing out indiscriminately for the best part of two decades...
08 Jul 2014
It is remarkable how much we have learned about human behaviour and its causes in the past decade, writes David Brennan - but what's even more remarkable is how little we apply them to our own business.
16 Jun 2014
The plethora of over-the-top on-demand TV businesses has been talked up as a threat to 'traditional' TV since the early 1990s, writes David Brennan. But maybe - finally - the threat is beginning to become significant...
28 May 2014
At some stage, under the radar, a transformation occurred - but why does it matter? asks David Brennan, founder of Media Native.
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