ARCHIVE ▸ MICHAELA JEFFERSON
24 Jun 2020
Commercial radio broadcaster and out-of-home giant Global has joined forces with OOH specialist Kinetic and marketing agency AKA on an outdoor advertising campaign to support London's art and cultural venues.
19 Jun 2020
In light of the uncertainty caused by the pandemic, TV marketing body Thinkbox has updated its 'Demand Generator' optimisation tool to offer users greater flexibility over its output.
12 Jun 2020
The boss of Mindshare UK speaks to Mediatel about his inquisitive nature, a varied career path and his plans to emerge from lockdown in fighting form.
08 Jun 2020
Online abuse and hacked Zoom meetings bring home just how crucial it is that adland meaningfully supports a growing equality movement.
From the lazy to the credible, Michaela Jefferson looks at adland's response to the BLM protests, and hears from those calling for industry-wide change.
01 Jun 2020
The World Federation of Advertisers has released a new, world first guide for brands offering advice on how they can use data ethically in their advertising.
28 May 2020
Video ad tech company Unruly has hired a former managing director of Oath and AOL, Alex Khan, as its new UK MD.
27 May 2020
Global has today unveiled a shake up to its commercial structure, which sees Nigel Clarkson, director of commercial (outdoor), leave the company.
26 May 2020
AlixPartners' Serge Lupas is joining research and consulting company Kantar to head up its media division, succeeding Andy Brown.
19 May 2020
Bauer Media is considering closing, merging or selling 10 of its UK magazines as the "already challenged" titles are hit by the coronavirus pandemic.
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