Adwanted UK: The Media Leader

ARCHIVE ▸ MICHAELA JEFFERSON

Showing 21 - 30 of 451

< Previous 1 2 3 4 5 6 7 8 9 10 Next >

23 Nov 2020

Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold

23 Nov 2020

Saturnino will continue to be responsible for the commercial running of the agency in her new role, but will also oversee the development of agency talent and its media and technology solutions.

13 Nov 2020

Ginai explains how she has approached the last eight months as leader of a small marketing business. Plus: mid-pandemic neuroscience.

12 Nov 2020

The amount of time "gamers" spend playing games across Samsung TVs in the UK, France, Italy, Germany and Spain has grown by 21% since January this year, according to a new report from Samsung Ads Europe.

06 Nov 2020

Why has Medialab adopted a partnership-led approach to client relationships, and how has the agency made its promise to "put its people first" a reality?

04 Nov 2020

ISBA's Project Origin has completed the first stage of its assessment of the World Federation of Advertisers (WFA)'s proposed technical framework for cross media measurement.

03 Nov 2020

Guardian Media Group (GMG) has hired former ITV Hub boss Paul Kanareck to lead its global reader revenues strategy.

30 Oct 2020

Todd addresses the mismatch between the effectiveness of magazines and adspend in the media and the ongoing progress in the attention debate.

20 Oct 2020

Alexis Nasard has been hired as the new chief executive of data and insights business Kantar, following almost three decades in the FMCG and retail sector.

16 Oct 2020

The new Starcom CEO reveals her plans for the agency, her advice for working parents, and why she advocates a team-first rather than client-first approach.

Showing 21 - 30 of 451